Gatorade unveils new product for all-day hydration but youll have to wait to try it
GATORADE has announced a brand new product - water.
The PepsiCo-owned sports drink giant will release Gatorade Water in early 2024.
The new water will be electrolyte-infused, using a seven-step filtration process to maximize hydration.
It will also be alkaline and contain between 65 mg and 90 mg of sodium per bottle.
Unlike many Gatorade drinks which contain sugar or artificial sweeteners, the water is not flavored and does not have carbohydrates, calories, or protein.
Water is the latest new foray for Gatorade, which has expanded into energy, low-sugar, and extra-electrolyte drinks in recent years.
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"With entrances into new categories including Water and Energy, alongside a string of recent low and no sugar hits like Gatorlyte and Gatorade Fit in the last two years, the Gatorade Portfolio is the most complete offering on the market today across energy, hydration, protein and all-day nutrition," Gatorade said in a statement.
Fans will be able to choose from a one-liter bottle, one 700 ml bottle, or a six-pack of the 700 liter bottles when Gatorade Water launches.
Expanding into the water business was a logical next step for a brand consumers expect to keep them hydrated, according to Emily Boido, senior director of marketing at Gatorade.
“With the launch of Gatorade Water, we’re bringing active people an unflavored alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust," Boido said.
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Yet, fans will have to wait to try it.
Gatorade has not given a specific date for Gatorade Water's debut, only committing to releasing it in the first quarter of 2024.
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Gatorade's parent company's flagship brand has also made waves lately.
Pepsi is celebrating its 125th birthday by opening up a Pepsi-themed restaurant in midtown New York City later this fall.
The retro-themed Pepsi 125 restaurant will be filled with nostalgic Pepsi memorabilia.
Fans will also be able to try discontinued flavors, like Crystal Pepsi.
The restaurant will charge diners $50 for two hours in the restaurant.
The ticket price includes a full meal for each customer and all-you-can-drink soda.
The restaurant will only be open from October 19-25.
Tickets went on sale on September 5.
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Pepsi also chose a classic look for its new logo design.
And rival Coca-Cola has confirmed a sparkling drink has been discontinued due to less than dazzling popularity.
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